Focus on changing old habits
The mindset around the use of good and reusable products is far more than simply replacing, for example, a plastic bag with a fabric bag. It's really about getting into a sustainable mindset about recycling and finding environmentally friendly alternatives to plastic and disposable products. So thinks Linda Lindh - the entrepreneur behind and founder of the Swedish brand OMOM.
In the beginning, you have to plan it a bit, so that you remember to bring the fabric bags when you shop and remember to take your drinking bottle with you on trips instead of buying water, etc. But one day it will become a completely natural routine.
For the entrepreneur, Linda Lindh, it means a lot to help create these good mindsets and changes in everyday life. But choosing the good alternative should not mean that at the same time you need to compromise with either the quality or the aesthetics, and therefore you will find below a wonderful selection of OMOM's reusable shopping bags, fruit bags and shopping nets in GOTS certified cotton and jute, which are fantastically beautiful in their simplicity and which will last for many years. For Linda Lindh and OMOM, it is also crucial that the product is completely non-toxic and chemical-free from the time the material is grown to the day you hold the finished product in your hand. OMOM's basic idea is that it should be easy, safe and attractive to live naturally.
