grums

grums is Danish skin care with a circular approach. Based on recycled coffee grounds, Grums creates effective, gentle and honest products – developed with respect for both your skin and the planet. Fewer products, higher quality, full transparency.

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About Grums – circular skincare in its purest form

grums is a Danish skincare brand, founded in Aarhus with a vision to combine high performance with consideration for the environment. The brand is based on four basic principles:

Quality over quantity
Circularity over use-and-throw-away
Transparency over opacity
Health rather than harmful chemistry

Grums takes up the fight against overuse and hidden ingredients. Instead, the brand offers a carefully selected range of skin care products based on natural and documented ingredients – including recycled coffee grounds, which are the core of Grums' philosophy.

Coffee grounds – from waste to active ingredient

Most people don't know, but after the coffee is brewed, over 99% of the nutrients are still left in the grounds. Instead of letting this nutrient-rich residue go to waste, Grums collects coffee grounds locally and processes them in its own laboratory into oil, fibers and extracts, which are included in the products.

Coffee grounds have many benefits for the skin:

Rich in antioxidants, which protect the skin from free radicals and premature aging.
Exfoliating, which removes dead skin cells and gives a renewed glow.
Anti-inflammatory, and can therefore soothe irritated or sensitive skin.
Stimulates blood circulation, so the skin appears healthier and more alive.
Increases skin firmness and elasticity thanks to the ability of caffeic acid to support collagen production.

grums is skin care with respect – for you, for nature and for the future.